LOS ANGELES (October 22, 2015)— Runners get ready to rock – as Hard Rock’s Run Hard Rock Cafe 5/10K to benefit My Friend’s Place takes to the streets of Los Angeles for a third consecutive year. This year’s race, taking place on Saturday, November 7, 2015, will, for the first time, give runners the option of extending their run to a 10K race. Those looking to participate can register online at www.RunHardRockCafe.com. Run Hard Rock Cafe 5/10K gives runners, walkers and rockers alike the chance to run alongside the imprints of legends on the famous Hollywood Boulevard, while simultaneously giving back to the local community.
In honor of National Runaway and Homeless Youth Awareness Month in November, a portion of proceeds from every Run Hard Rock Cafe registration fee will benefit My Friend’s Place, a local nonprofit dedicated to assisting and inspiring homeless youth to build self-sufficient lives. The organization’s headquarters, situated on the race course, make its location and Hollywood community affiliation an integral part of Run Hard Rock Cafe 5K and 10K.
“Hard Rock Cafe has become a tremendous partner in our mission to serve our homeless youth community and we are honored to be a part of Run Hard Rock Cafe for the third year in a row,” said Heather Carmichael, Executive Director of My Friend’s Place. “We hope the race will continue to bring awareness to the homeless youth crisis that exists in Hollywood.”
Last year, more than 2,400 runners took to the road on the 3.1 mile course, which passes by iconic Hollywood locations such as the TCL Chinese Theater, El Capitan, Jimmy Kimmel Live, Ripley’s Believe It Or Not, Capitol Records, W Hollywood and the Pantages Theater. Hard Rock is partnering with Jive Live Entertainment, Los Angeles’ premier authority on race production, to produce the USA Track & Field (USATF) Certified Course race.
“We are excited to expand the 5K race to include a 10K this year to bring out more members of the community to benefit My Friend’s Place,” said Selin Demren, Senior Sales & Marketing Manager of Hard Rock Cafe Los Angeles locations. “We look forward to seeing all the race participants and crown the winners right outside our front door on Hollywood Boulevard.”
Hard Rock Cafe Hollywood on Hollywood Blvd. will also be open post-race for celebratory food and drinks. Two exclusive Hard Rock Cafe Collector's 2015 Race Pins will also be available for purchase with a portion of proceeds benefiting My Friend’s Place.
Registered participants will receive an official Hard Rock Cafe Finisher’s Medal and a limited-edition design Tech Shirt. Awards will be awarded to Top 3 Overall Male and Female Finishers in the Run Hard Rock Cafe 5K and 10K and three deep in the following age divisions for males and females: 13 & under, 14 -18, 19-29, 30-39, 40-49, 50-59, 60-69, 70 & above.
Please visit www.RunHardRockCafe.com to register for the Run Hard Rock Cafe 5K or 10K race and for additional information.