Brian Reiffer Addiction Awareness 5K Run/Walk

10011 Crossroads Ct.
Caledonia, MI 49316

Running > 5k

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Event Description

Hosted by Max Effort this 5k run/walk is a way to raise awareness related to addiction and overdose as well as raise money to support local agencies and families impacted by addiction. 

This year all proceeds will go to support the children of Brian Reiffer and to the Kinzler Family First Foundation. Brian Reiffer was a well known and loved Caledonia community member. Brian lost his battle with opioid addiction in July of 2021 leaving behind 4 young children.  After Brian's death his family was supported by the Jason Kinzler Family First Foundation. This foundation gives support and financial assistance to families, with minor children, who have experienced the unexpected loss of a parent and/or primary caregiver. This event will not only provide financial support but also create an opportunity to share life-saving information related to addiction and overdose. 

"The new data from the CDC tracks deadly overdoses from April 2020 to April 2021. It showed a 29% increase in such deaths nationwide from the previous 12 months. During the same period, Michigan’s rate of drug overdoses jumped 19%." (Wood TV *)

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