The iconic introduction to the holiday season, always on the Saturday of Thanksgiving weekend, Run Santa Run brings in the holidays right! As it's also "Small Business Saturday" we are hoping to bring more people to the many small shops and restaurants of New Milford. Not only are we are raising dollar for local non-profits, but collecting toys for Toys for Tots in he kids fun run where the kids get to race Santa. Kids fun run is free, but we ask that each child bring a toy for those less fortunate. Come one come all to downtown New Milford, CT ... the Best Town in the USA!