Event Description

40/40 NOW, presented by AdventureCORPS: May 13 - June 21, 2026

Creating Balance in an Ultra World

We invite you to join us for a very special, first of its kind, 40-Day Life Adventure!

40/40 NOW is a 40-day program which can serve many purposes:

-              A Life Reset

-              Cross-Training for Sport, and for Life

-              A path to Celebrating the Summer Solstice as your Best Self

-              For Ultra Athletes: Sharpen your Body and Mind for the Summer Racing Season

40 / 40 NOW is open to anyone and everyone! (While we are the people behind the world-wide series of BADWATER® Ultramarathons, this opportunity is for anybody looking to head into summer as their very best self.)

Duration: 40 Days, from Wednesday, May 13 through Sunday, June 21.  

(The 2026 summer solstice is on Sunday, June 21, 2026 at 1:24 AM.)

Why 40 Days? 30 Days Creates a Habit, but a 40 Day Effort is a Spiritual Odyssey

What Is the 40/40 Path? How does it work? What's involved? 

The core of this challenge is completing 40 minutes of intentional movement activities in the AM, and 40 minutes in the PM.        

-              One must be strength and/or flexibility oriented. Think weightlifting, yoga, stretch class, dance class, or martial arts. (This can be done at a gym or fitness studio, but also on your own at home, following DVDs or YouTube classes.)

-              The other 40-minute activity will be cardio-oriented. Think running, walking, hiking, bicycling, skating, or swimming. (For participants who already run or bike well over 40 minutes per day, we recommend pursuing a different sport for this 40-minute cardio activity.)

Additionally, each participant will check-In Daily in the Strava Club: Given that participants will be all over the world, each morning (Pacific Time) we will post a “Daily Check-In!” reminder in the Strava Club: Every participant will comment to tell us what they did – and perhaps learned – that day after their PM activity. Accountability makes it real! Teamwork makes the dream work!

40/40 participants will also pursue ten different four-day personal challenges, and take “brain breaks” every Sunday: 

-              10 Personal Challenges: One will be announced every Four Days

-              Screen-Free Sundays: No digital noise for 8 hours: You pick the timeframe, as long as its during waking hours. (If work or childcare means you need your phone close, keep the ringer on for notifications, or have a family member or friend be in charge of your phone. Or if you must be on your phone, just don’t scroll any social media.)

-              Also every Sunday: Pause and Celebrate!  This is the opposite of a To Do List, this is a Done List: Write it and celebrate all you’ve achieved today, or in the past four days, or in the past week!

Every day each participant will receive an email which contains:

-              An inspiring quote

-              A simple but powerful nutrition tip and/or recipe

-              A link to an inspiring online or social media talk

-              Also, every four days, the email will announce the next of the ten 4-Day Challenges

The 40/40 participants will receive a printed interactive guidebook containing: 

-              “The Power and Meaning of 40”

-              “The Power and Meaning of the Summer Solstice”

-              Recommended Reading List: 40 Books that could Change Your Life

-              Hints at the ten Four-Day Challenges (actual Challenge details will come by email, so there’s no “planning ahead” – part of the challenge is the surprise!)

-              40-Day Calendar to track your progress: May 13-June 21, 2026

HOW WILL 40/40 NOW PARTICIPANTS INTERACT?

                  For camaraderie and to share insights and inspirations, a special, private Strava Club will bring everyone together on an ongoing, daily basis.

WHAT HAPPENS ON DAY 1?

• You will study the 40 / 40 NOW Guidebook

• You will write a note to yourself about what you hope to gain from this, how you feel your life is now (where are you happy or unhappy, how you want to become a better version of yourself.) You will put this is an envelope and set it aside for 40 days.

• You will begin! – Your AM and PM 40-minute activities, and the first of the four-day personal challenges.

WHAT HAPPENS ON DAY 40? THE END IS JUST THE BEGINNING > COMING TOGETHER ON THE SUMMER SOLSTICE

With the arrival of the Summer Solstice, we will celebrate and “seal” this experience in several ways:

• First, you will read your Day 1 Challenged note to yourself. Whether you share about this in the Strava Club is entirely up to you; no pressure to “over share”!

• We will send out a few simple Rituals to Celebrate the Summer Solstice; choose one or more!

• You will post your final AM and PM activities to the Strava Club and log them in your printed 40 / 40 NOW Guidebook.

• Zoom Call: We will all come together for a 40-minute video chat via  Zoom; this will take place at 900am, Pacific Time. (There will be participants all over the world, but this time works best for those in the Western Hemisphere and Europe.)

FINALLY, some  Mementos will be sent to each participant after  40/40 NOW concludes:

40/40 NOW Keychain (Very high quality, meant to last!)

40/40 NOW T-shirt

40/40 NOW Decal

Delivered in a Custom 40/40 NOW Box