Event Description

Cutwater Spirits has opened registration for its first annual Fridge Run to benefit the San Diego Food Bank, which takes place virtually on Saturday, January 23rd, and Sunday, January 24th. Actor Kevin McHale and comedian Sarah Colonna are joining Cutwater for the unprecedented race-from-home challenge by sharing footage of their “race day training routines” (to and from the fridge) on Instagram, all for a good cause. Cutwater Spirits is donating 100% of proceeds from Fridge Run race kits sold to The San Diego Food Bank. Those interested in participating in the tongue-in-cheek competition can purchase a race kit and register on our landing page.

Fridge Run participants are encouraged to enter by sharing photos and video footage including training, race-preparations and their “most epic” weekend strides to the fridge on Instagram for a chance to win prizes including a fridge-full of Cutwater Spirits’ award-winning canned cocktails. Categories for the winner’s podium include Best in Show, Most Creative, Most Athletic, Best Music and/or Choreography and Best Fridge/Finish Line. Each post of race-related activity shared to Instagram tagging @CutwaterSpirits and #CutwaterFridgeRun counts as an entry to win. Entries are open starting today and will close on January 24th at midnight.

Cutwater Spirits is raising funds for the Food Bank through online sales of a $25 “race kit” which features a limited-edition Cutwater Fridge Run-branded athletic T-shirt, sweatband, tote bag, race bib and reusable water bottle. Additionally, direct donations can be made on the registration site. Through sales of the kit, Cutwater will provide 125,000 meals to the community through the San Diego Food Bank.